MOSCOW ”Give the clients what they need, before you give them what you want.” 
Moscow is a prioritisation method that reigns from this qoute. Moscow is in a fact a strong method, that helps you focus on the right things at the right time, to create a solution that doesn’t leave your client feeling that they didn’t what they wanted. How do you know that you haven’t missed a delivery in the brief? You check the must have, the should have, the could have and the what if. The must have This is what the client initially asked for. Before you continue working on a solution, make sure you have given the client the must have. The should have When you are done with the must have, you can focus on what you think the client should do. The should have is what it sounds like, a solution that the client should have but haven’t thought of. The could have With the could have you can start to take the brief further by coming up with solutions that are connected to recent events or happenings connected to the brief. The what if When you have reached this step, it is time to reach for the stars. Think big and see how far you can take your solution. At this point you will have solved the client needs and wants and you are free to think beyond the brief.

MOSCOW

”Give the clients what they need, before you give them what you want.” 
Moscow is a prioritisation method that reigns from this qoute.

Moscow is in a fact a strong method, that helps you focus on the right things at the right time, to create a solution that doesn’t leave your client feeling that they didn’t what they wanted.

How do you know that you haven’t missed a delivery in the brief? You check the must have, the should have, the could have and the what if.

The must have
This is what the client initially asked for. Before you continue working on a solution, make sure you have given the client the must have.

The should have
When you are done with the must have, you can focus on what you think the client should do. The should have is what it sounds like, a solution that the client should have but haven’t thought of.

The could have
With the could have you can start to take the brief further by coming up with solutions that are connected to recent events or happenings connected to the brief.

The what if
When you have reached this step, it is time to reach for the stars. Think big and see how far you can take your solution. At this point you will have solved the client needs and wants and you are free to think beyond the brief.

MOSCOW ”Give the clients what they need, before you give them what you want.” 
Moscow is a prioritisation method that reigns from this qoute. Moscow is in a fact a strong method, that helps you focus on the right things at the right time, to create a solution that doesn’t leave your client feeling that they didn’t what they wanted. How do you know that you haven’t missed a delivery in the brief? You check the must have, the should have, the could have and the what if. The must have This is what the client initially asked for. Before you continue working on a solution, make sure you have given the client the must have. The should have When you are done with the must have, you can focus on what you think the client should do. The should have is what it sounds like, a solution that the client should have but haven’t thought of. The could have With the could have you can start to take the brief further by coming up with solutions that are connected to recent events or happenings connected to the brief. The what if When you have reached this step, it is time to reach for the stars. Think big and see how far you can take your solution. At this point you will have solved the client needs and wants and you are free to think beyond the brief.

MOSCOW

”Give the clients what they need, before you give them what you want.” 
Moscow is a prioritisation method that reigns from this qoute.

Moscow is in a fact a strong method, that helps you focus on the right things at the right time, to create a solution that doesn’t leave your client feeling that they didn’t what they wanted.

How do you know that you haven’t missed a delivery in the brief? You check the must have, the should have, the could have and the what if.

The must have
This is what the client initially asked for. Before you continue working on a solution, make sure you have given the client the must have.

The should have
When you are done with the must have, you can focus on what you think the client should do. The should have is what it sounds like, a solution that the client should have but haven’t thought of.

The could have
With the could have you can start to take the brief further by coming up with solutions that are connected to recent events or happenings connected to the brief.

The what if
When you have reached this step, it is time to reach for the stars. Think big and see how far you can take your solution. At this point you will have solved the client needs and wants and you are free to think beyond the brief.

Posted 1 year ago & Filed under process, 39 notes

Notes:

  1. mycreativelanguage posted this

About:

My Creative language.
For some reason, the purpose of this website came from my frustration of creative blockades. That - GOD damn! hindered me every time, from finding “The” right idea.

So it began as a personal interest and ended as a fetish of documenting all my creative blockades, and reflect upon the solutions that made me get pass the blockade.

Later on.. it became more then a obsession then a tool, because it lets me discover side of my self, who I am as a person, and it lets me spot other peoples behaviors too.

The result are this, tools of model, processes and insights, that helps me creatively.
It is a map, that does not lead, but a map that guides my creative mind, and I want every to understand that this are tools to open up creativity and include it more then just excluding it.

And the last thing. I'm dyslexic, so for me, writing everyday, and learning by doing, is the core of why this blog exist.

I do this for me, but what I write about is for every one, feel free to use my content, visuals as you wish.