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 MotivationThe recipe for blood, sweet and tears.
This chapter will be about the keystones for creativity team’s motivation.
If there is only one person responsible to get you motivated. it’s you! and your motivations state impact your surroundings. 

Motivation and engagement created through money is a old myth, when it comes to creative motivation.
Though money is a good stimulation towards production-work, when replication and routine behavior are in focus. Where creativity and engagement are involvement, money becomes the worst motivation factor, because it does not for fill individual needs to be free and open minded.
These 3 keystones are inspired from a life style coach Tony Robbins, on what makes people “do” on a level where creativity, engagement are these.
Answering these 3 questions is a great start.

1. Purpose, as in Why am I doing this?

2. Mastery, as In What do I wanna learn from this?
3. Autonomy, as in How do I wanna handle this?


There are no right or wrong answer to these question, what’s important is that it feels right. What made me convinced of the 3 keystones from Tony Robbins was the Mr. Popko P. van der Molen research in motivation of cognitive energy flow, from 1985. He discovered through his research, that motivation is a factor that only can be organized by the individual, but the impact from the environment determents even more how motivation is defined. So if we don’t got the motivation, our surroundings will suffer from it, and so vise versus.



Quality check of the team motivation.
Here is a small exercise. 
When was the last time you where proud of something?Do you get the same feeling with project you are working on now?
If Not… Locate the reason to why you are not motivated, share your reason, why you are not motivated to day and what made you motivated the last time with the group.

I feel for me in order to work 110% I need to work with the things I like! and want to challenge my self with, and I want my group to understand, what makes me tick.
Sharing this with the group, makes it easier for me to work with the things, and in the way I like it too.

The reason to why we need to rediscover a our motivation is the fact our brain has the ability to recycling feelings, by activating old memories. These are mechanism that makes can make us sad, angry, happy and lots of other remixes of emotions from you subconscious mind. 

By discovering, analyzing, and defining what made us be motivated, you train your brain to activate these emotions and recycling the memory too your project. 
What the trick, is to remind your self everyday, why your motivated by that memory.
 
Too deal and seal these emotions, we need an artifact. Imagine an artifact as a shortcut to your and team motivation in a physical object. 
Because your team can’t simply score if you are not aiming for the goal, with out knowing why you are aiming.

So the artifact has to be a symbol of something that are goal in it self to achieve. You have to be able to touch it. Most common artifact is an creative awards.

Everything can be an artifact, what important is that every know which it is. Share, show and locate with your group. What motivates you and write it down so you can see it physical in front of you everyday, to confirm why, you are a team.


I made a list of artifacts that I personally wanna use, in order to motivate my self.

The learning. a list of goals.
The creative award
The fail
The enemy
The client
The acknowledgment
The experience
The solution

Examples of team reflection questions towards finding motivation.
These suggestions of reflection questions, has 1 purpose. To bring these 3 focus areas to the table from the individual, rest of the group will have to take notes. in order to understand what makes your team member tick. And conclude through your observations, what you can do to improve or for fill the team members needs.


Purpose
Why you are here right now?
What was the last time you where proud of something, and why?
What makes you get up early in the morning, and why?

Mastery
What was your latest learning and reflection, and why?
What fascinates you right know, and why?
What do we need to know about you, and why?

Autonomy
What are your dreams for this task, and why?
What can you promise to the group, and why?
What are the best and baddest side of you, and why?



Next stepArchive all these insights, goals, dreams, observations and use it as a creative log.This will be the map you will guide your motivation, and can in many cases prevent a bad creative process, the more detailed it, the better the journey is.
Update the journal daily if possible.




Example of a creative log.
Name 1.

What are the persons strengths
What are the persons weaknesses
What are the persons opportunities
What are the persons threats, to lose motivation?

Insight archive:
Insights of the person and habits

Goal
Leanings, what learning are your aiming for?
Promises towards the group members. What will you do to help your group members learn, reach goals etc.
Purpose, why are you in the group?

Team motivation
Purpose
Dreams


Process.
Working hours. When do you start and when do you end?
Brakes, how long are the breaks
Internal rules.

Team.
Reflection hours date and time?
Process followups hours date and hours?
Feedback hours date and hours?

Motivation

The recipe for blood, sweet and tears.

This chapter will be about the keystones for creativity team’s motivation.
If there is only one person responsible to get you motivated. it’s you! and your motivations state impact your surroundings. 

Motivation and engagement created through money is a old myth, when it comes to creative motivation.
Though money is a good stimulation towards production-work, when replication and routine behavior are in focus. Where creativity and engagement are involvement, money becomes the worst motivation factor, because it does not for fill individual needs to be free and open minded.

These 3 keystones are inspired from a life style coach Tony Robbins, on what makes people “do” on a level where creativity, engagement are these.
Answering these 3 questions is a great start.


1. Purpose, as in Why am I doing this?
2. Mastery, as In What do I wanna learn from this?

3. Autonomy, as in How do I wanna handle this?


There are no right or wrong answer to these question, what’s important is that it feels right. What made me convinced of the 3 keystones from Tony Robbins was the Mr. Popko P. van der Molen research in motivation of cognitive energy flow, from 1985. He discovered through his research, that motivation is a factor that only can be organized by the individual, but the impact from the environment determents even more how motivation is defined. So if we don’t got the motivation, our surroundings will suffer from it, and so vise versus.



Quality check of the team motivation.
Here is a small exercise. 
When was the last time you where proud of something?
Do you get the same feeling with project you are working on now?
If Not… Locate the reason to why you are not motivated, share your reason, why you are not motivated to day and what made you motivated the last time with the group.

I feel for me in order to work 110% I need to work with the things I like! and want to challenge my self with, and I want my group to understand, what makes me tick.
Sharing this with the group, makes it easier for me to work with the things, and in the way I like it too.

The reason to why we need to rediscover a our motivation is the fact our brain has the ability to recycling feelings, by activating old memories. These are mechanism that makes can make us sad, angry, happy and lots of other remixes of emotions from you subconscious mind. 

By discovering, analyzing, and defining what made us be motivated, you train your brain to activate these emotions and recycling the memory too your project. 
What the trick, is to remind your self everyday, why your motivated by that memory.
 
Too deal and seal these emotions, we need an artifact. Imagine an artifact as a shortcut to your and team motivation in a physical object. 
Because your team can’t simply score if you are not aiming for the goal, with out knowing why you are aiming.

So the artifact has to be a symbol of something that are goal in it self to achieve. You have to be able to touch it. Most common artifact is an creative awards.

Everything can be an artifact, what important is that every know which it is. Share, show and locate with your group. What motivates you and write it down so you can see it physical in front of you everyday, to confirm why, you are a team.


I made a list of artifacts that I personally wanna use, in order to motivate my self.

  • The learning. a list of goals.
  • The creative award
  • The fail
  • The enemy
  • The client
  • The acknowledgment
  • The experience
  • The solution

Examples of team reflection questions towards finding motivation.
These suggestions of reflection questions, has 1 purpose. To bring these 3 focus areas to the table from the individual, rest of the group will have to take notes. in order to understand what makes your team member tick. And conclude through your observations, what you can do to improve or for fill the team members needs.

  • Purpose
    • Why you are here right now?
    • What was the last time you where proud of something, and why?
    • What makes you get up early in the morning, and why?
  • Mastery
    • What was your latest learning and reflection, and why?
    • What fascinates you right know, and why?
    • What do we need to know about you, and why?
  • Autonomy
    • What are your dreams for this task, and why?
    • What can you promise to the group, and why?
    • What are the best and baddest side of you, and why?

Next step
Archive all these insights, goals, dreams, observations and use it as a creative log.
This will be the map you will guide your motivation, and can in many cases prevent a bad creative process, the more detailed it, the better the journey is.
Update the journal daily if possible.


Example of a creative log.
  • Name 1.
      • What are the persons strengths
      • What are the persons weaknesses
      • What are the persons opportunities
      • What are the persons threats, to lose motivation?
    • Insight archive:
      • Insights of the person and habits
    • Goal
      • Leanings, what learning are your aiming for?
      • Promises towards the group members. What will you do to help your group members learn, reach goals etc.
      • Purpose, why are you in the group?
    • Team motivation
      • Purpose
      • Dreams
  • Process.
    • Working hours. When do you start and when do you end?
    • Brakes, how long are the breaks
    • Internal rules.
  • Team.
    • Reflection hours date and time?
    • Process followups hours date and hours?
    • Feedback hours date and hours?

  IIntroduction to part 1 - Setting up the group, too become a team.
 
What differs a good team from a bad team, is not the idea, but the choices you do with in your team towards the idea. 
The choices of listening, reacting and acting the learnings and challenges we get in the process with the people, you in your team.

I believe strongly, that in order too have strong ideas every day, you are pretty much screwed without a team, because it is not the idea that is important, it is the teams ability to wake up again tomorrow and deliver stronger ideas that matters and differs from its past.

For me and some at Hyper Island, it was a huge deal reaching a team utopia state, as it still is today. A team utopia is a state of mind where the team is top tuned!. Though sadly only the fewest of the class has reached it. It is rare for one reason! Too have a consistence creative processes where teams are together, you have to be working for long period of time, till every one in the team, knows each others weaknesses and strengths to benefit from each other. Though In real life, new groups are being formed every day to increase the quantity of creative inputs. So even if we imagine, we had time and capacity too create a team, 8 out of 10 groups are the missing trust and chemistry that is the fundaments of a team. Zero trust leads to, no visions, No passion, and no creativity. 

And you know this feeling… the fear of sharing ideas, the silence, and irritation of others constantly negative approach to ideas.
So here is a message to my past team. To “you” that, just made my brainstorms like hell! 
I love you! I know today, that you and me are working differently. And our differences can be turned in to a strength. 

I believe in order to be better team that’s result minded, we need to be better people minded.
We need to start to think as one, and forget about the value of the individuals needs, but in the teams needs! Starting with your self, you are not here for you, you are here for the team, and the team is here for you.


Before we begin this chapter I need to explain why I am not using the term, group. For me it is important to separate the definition group and team. 
Group work is consistent mostly individual minded and being an individual in creative process tends to power high emotional attachment, both on ideas and production. 

You produce ideas as one and build upon them. And by hiding your idea for being generated even stronger, other talented people gets blocked, from sharing. 
The essence of a team utopia is when people can see benefits in peoples differenceses, skills, experiences, and not be able too only rely on them self.
So we start by learning, understanding and adapting of each others actions and bring it in to the team. 

In the first part of the book, we will make this happen. How to set up a group and turn in to a team, create a team understanding, and be able with some of my favorite tools to master your team.

“ You are not here for you, you are here for the team, and the team is here for you!”
  I

Introduction to part 1 - Setting up the group, too become a team.
 
What differs a good team from a bad team, is not the idea, but the choices you do with in your team towards the idea. 
The choices of listening, reacting and acting the learnings and challenges we get in the process with the people, you in your team.

I believe strongly, that in order too have strong ideas every day, you are pretty much screwed without a team, because it is not the idea that is important, it is the teams ability to wake up again tomorrow and deliver stronger ideas that matters and differs from its past.

For me and some at Hyper Island, it was a huge deal reaching a team utopia state, as it still is today. A team utopia is a state of mind where the team is top tuned!. Though sadly only the fewest of the class has reached it. It is rare for one reason! Too have a consistence creative processes where teams are together, you have to be working for long period of time, till every one in the team, knows each others weaknesses and strengths to benefit from each other. Though In real life, new groups are being formed every day to increase the quantity of creative inputs. So even if we imagine, we had time and capacity too create a team, 8 out of 10 groups are the missing trust and chemistry that is the fundaments of a team. Zero trust leads to, no visions, No passion, and no creativity. 

And you know this feeling… the fear of sharing ideas, the silence, and irritation of others constantly negative approach to ideas.
So here is a message to my past team. To “you” that, just made my brainstorms like hell! 
I love you! I know today, that you and me are working differently. And our differences can be turned in to a strength.

I believe in order to be better team that’s result minded, we need to be better people minded.
We need to start to think as one, and forget about the value of the individuals needs, but in the teams needs! Starting with your self, you are not here for you, you are here for the team, and the team is here for you.


Before we begin this chapter I need to explain why I am not using the term, group. For me it is important to separate the definition group and team. 
Group work is consistent mostly individual minded and being an individual in creative process tends to power high emotional attachment, both on ideas and production.

You produce ideas as one and build upon them. And by hiding your idea for being generated even stronger, other talented people gets blocked, from sharing. 
The essence of a team utopia is when people can see benefits in peoples differenceses, skills, experiences, and not be able too only rely on them self.
So we start by learning, understanding and adapting of each others actions and bring it in to the team. 

In the first part of the book, we will make this happen. How to set up a group and turn in to a team, create a team understanding, and be able with some of my favorite tools to master your team.




“ You are not here for you, you are here for the team, and the team is here for you!”

INTRODUCTION FOR MY BOOKMY CREATIVE LANGUAGE.For some reason, the purpose of this book came from my frustration of creative blockades.So it began as a personal interest and ended as a fetish of documenting all my creative blockades, and reflect upon the solutions that made me get pass the blockade. Smart right?
The result are this visual language, of models, insights processes that guides me like a map, and which are collected and formed in too this book. 
Too what is most important about this book and for me, is too emphasize that my content, my believes and my methods in this book. 
Not are meant to be the truth, but only a perception of what defines my way of being creative.
To them that makes me believe in creativity solves everything in this world.
Too my love Cecilie, and my family.





How the book works.The book works as a map, that guides, without giving any answers.Through the book, we will go through steps that determent’s different steps in a creative processes.This will be divided in 4 parts.

Part 1. Beginning - Setting up the group, too become a team.My favorite theories, methods and principals on how a strong collaborating creative team, can be establish in a short amount of time. 
Part 2. Analyze - defining the task.
This chapter will go through how to go from research, to creative brief. Working with analyzing technics, rules and amazing insights from the people of the industry. Part 3. Process -  What, how. idea generations.
Classics brainstorm methods, advanced brainstorm methods and how to facilitate the team to reach different states of creative processes.
Part 4. Result - Evaluate, Follow up.
Rapping up the product, deliver a sales pitch, and tools for evaluating your work, to harvest insights and learnings.

INTRODUCTION FOR MY BOOK
MY CREATIVE LANGUAGE.


For some reason, the purpose of this book came from my frustration of creative blockades.
So it began as a personal interest and ended as a fetish of documenting all my creative blockades, and reflect upon the solutions that made me get pass the blockade. Smart right?

The result are this visual language, of models, insights processes that guides me like a map, and which are collected and formed in too this book. 
Too what is most important about this book and for me, is too emphasize that my content, my believes and my methods in this book. 
Not are meant to be the truth, but only a perception of what defines my way of being creative.



To them that makes me believe in creativity solves everything in this world.
Too my love Cecilie, and my family.




How the book works.
The book works as a map, that guides, without giving any answers.
Through the book, we will go through steps that determent’s different steps in a creative processes.
This will be divided in 4 parts.

Part 1. Beginning - Setting up the group, too become a team.
My favorite theories, methods and principals on how a strong collaborating creative team, can be establish in a short amount of time.

Part 2. Analyze - defining the task.
This chapter will go through how to go from research, to creative brief. Working with analyzing technics, rules and amazing insights from the people of the industry.

Part 3. Process -  What, how. idea generations.
Classics brainstorm methods, advanced brainstorm methods and how to facilitate the team to reach different states of creative processes.

Part 4. Result - Evaluate, Follow up.
Rapping up the product, deliver a sales pitch, and tools for evaluating your work, to harvest insights and learnings.

This is a cognitive idea generation process. It will result in a line of ideas that are both creative and relevant for your result. During creative brainstorming there needs to be a balance between the creative unrelated ideas, and the ideas that are actually related to your task. Trying to combine these two will seem like a natural solution, but it tends to leave you with ideas that seem forced into context.To create a good balance - brainstorm in levels. Each level contains a certain number of zones. These zones decrease until you are down to just one, just like in a pyramid. 
Level 1 has 4 zones.
Level 2 has 3 zones.
Level 3 has 2 zones
The final level has 1 zone. 

Level 1 has four zones. Level 2 has three zones. Level 3 has tow zones. The final level has one zone. Each zone needs to have a defined purpose, goal and idea generation method that suits your choices.




Level 1. Do four brainstorming sessions that can relate to everything and nothing.
Level 2. Do three new brainstorming sessions that focus on the essentials of the task.
Level 3. Connect the ideas from level 1 and level 2.
Level 4. A brainstorming session to define the ideas you have and put a value to your best ideas.

This is a cognitive idea generation process. It will result in a line of ideas that are both creative and relevant for your result.

During creative brainstorming there needs to be a balance between the creative unrelated ideas, and the ideas that are actually related to your task. Trying to combine these two will seem like a natural solution, but it tends to leave you with ideas that seem forced into context.

To create a good balance - brainstorm in levels.
Each level contains a certain number of zones. These zones decrease until you are down to just one, just like in a pyramid.

Level 1 has 4 zones.
Level 2 has 3 zones.
Level 3 has 2 zones
The final level has 1 zone. 
Level 1 has four zones. Level 2 has three zones. Level 3 has tow zones. The final level has one zone.

Each zone needs to have a defined purpose, goal and idea generation method that suits your choices.
Level 1. Do four brainstorming sessions that can relate to everything and nothing.
Level 2. Do three new brainstorming sessions that focus on the essentials of the task.
Level 3. Connect the ideas from level 1 and level 2.
Level 4. A brainstorming session to define the ideas you have and put a value to your best ideas.
Creative looping means to focus creatively on one subject and then find a number of varied solutions, all based on that one subject. The essence of creative looping is limitations. This is how you set up a loop1. To begin pick out a few building brick categories such as research results, buzz words/words, pictures or similar. Limit yourself by having a maximum of six building bricks.  If you have these in physical form it will make the work easier for you. For example you can have words on a post it or printed out images.2. Get or create a board. This board can be a simple piece of paper or anything on which you can place your building bricks. 3. Pick a tool that will help you shape your work. It can be a pencil, your hands, Photoshop etc. Define your goal whether it is to find out how the end result will look like, how your idea should be delivered or if it’s physical or digital. It’s important that your goal is ambitious. Now, come up with as many solutions as possible by mixing, distorting and turning the different building bricks around with your tool of choice to come up with different solutions. It’s just like playing with Lego or playing a game of Wordfued. I usually play Wordfeud to stimulate my brain with looping. It is good to practice creative looping so that you can eventually use it in more and more aspects of everyday life.

This is a real good services that can help gives focus. 
The noun project

Creative looping means to focus creatively on one subject and then find a number of varied solutions, all based on that one subject. The essence of creative looping is limitations.

This is how you set up a loop

1. To begin pick out a few building brick categories such as research results, buzz words/words, pictures or similar. Limit yourself by having a maximum of six building bricks.  If you have these in physical form it will make the work easier for you. For example you can have words on a post it or printed out images.

2. Get or create a board. This board can be a simple piece of paper or anything on which you can place your building bricks.

3. Pick a tool that will help you shape your work. It can be a pencil, your hands, Photoshop etc.

Define your goal whether it is to find out how the end result will look like, how your idea should be delivered or if it’s physical or digital. It’s important that your goal is ambitious.

Now, come up with as many solutions as possible by mixing, distorting and turning the different building bricks around with your tool of choice to come up with different solutions.

It’s just like playing with Lego or playing a game of Wordfued. I usually play Wordfeud to stimulate my brain with looping. It is good to practice creative looping so that you can eventually use it in more and more aspects of everyday life.

This is a real good services that can help gives focus. 

The noun project

MOSCOW
”Give the clients what they need, before you give them what you want.” 
Moscow is a prioritisation method that reigns from this qoute.
Moscow is in a fact a strong method, that helps you focus on the right things at the right time, to create a solution that doesn’t leave your client feeling that they didn’t what they wanted.
How do you know that you haven’t missed a delivery in the brief? You check the must have, the should have, the could have and the what if.
The must have This is what the client initially asked for. Before you continue working on a solution, make sure you have given the client the must have.
The should have When you are done with the must have, you can focus on what you think the client should do. The should have is what it sounds like, a solution that the client should have but haven’t thought of.
The could have With the could have you can start to take the brief further by coming up with solutions that are connected to recent events or happenings connected to the brief. The what if When you have reached this step, it is time to reach for the stars. Think big and see how far you can take your solution. At this point you will have solved the client needs and wants and you are free to think beyond the brief.

MOSCOW

”Give the clients what they need, before you give them what you want.” 
Moscow is a prioritisation method that reigns from this qoute.

Moscow is in a fact a strong method, that helps you focus on the right things at the right time, to create a solution that doesn’t leave your client feeling that they didn’t what they wanted.

How do you know that you haven’t missed a delivery in the brief? You check the must have, the should have, the could have and the what if.

The must have
This is what the client initially asked for. Before you continue working on a solution, make sure you have given the client the must have.

The should have
When you are done with the must have, you can focus on what you think the client should do. The should have is what it sounds like, a solution that the client should have but haven’t thought of.

The could have
With the could have you can start to take the brief further by coming up with solutions that are connected to recent events or happenings connected to the brief.

The what if
When you have reached this step, it is time to reach for the stars. Think big and see how far you can take your solution. At this point you will have solved the client needs and wants and you are free to think beyond the brief.




MICRO ACTIONS



Many Open Source projects come from the human insight that we as humans, all have responsability.  Responsability to make a difference to our world. To make a difference we need to focus on what really needs to be done, rather than what we want done, and everyone can make a difference. By contributing to Open Source projects you can make a difference. So how can an ordinary person contribute? If you for example think that a piece of code on the internet is hard to understand, then there is a chance that a lot of other people find it hard to understand too.  By taking action and making the code understandable so that an artist, a doctor, a teacher or someones mother understands what it means, I have made a micro action. I have created a small change that, makes a big difference for many people. Micro actions like these that make it easier for people to spread their ideas, can give birth to ideas beyond our dreams. Here are some criterias in which you of contribute to open source projects, but there are many more out there. 









Here are some criterias in which you can contribute to open source projects, but there are many other ways out there. CODE DESIGNDOCUMENTATIONSUPPORTTESTINGPROMOTION
MICRO ACTIONS

Many Open Source projects come from the human insight that we as humans, all have responsability.  Responsability to make a difference to our world.

To make a difference we need to focus on what really needs to be done, rather than what we want done, and everyone can make a difference.

By contributing to Open Source projects you can make a difference. So how can an ordinary person contribute? If you for example think that a piece of code on the internet is hard to understand, then there is a chance that a lot of other people find it hard to understand too.  

By taking action and making the code understandable so that an artist, a doctor, a teacher or someones mother understands what it means, I have made a micro action. I have created a small change that, makes a big difference for many people.

Micro actions like these that make it easier for people to spread their ideas, can give birth to ideas beyond our dreams.

Here are some criterias in which you of contribute to open source projects, but there are many more out there. 

Here are some criterias in which you can contribute to open source projects, but there are many other ways out there.

CODE
DESIGN
DOCUMENTATION
SUPPORT
TESTING
PROMOTION

INPUT AND OUTPUT



Every things has a input and out put, from human actions to technology. 
Bio cells from Binary numbers, 0-1 to trends. Science, gas too car, food to the body, body to mouth, from mouth to ear an in put to out put.


Something goes in something goes out.  


If a in put does not gives an visible out put, it’s, and it is being self destructive in order to create a out put. 
Thats where communication is becoming miss leading, by not knowing what input gives the right output. 
This is where creativity on a high level happens and conflicts on a high level as well..

An output and input can give birth too millions of combinations of solutions, since the combinations of in put is based of the amount of out put combinations.
This makes minds of humans and animals creates there own interpretation of whats right and wrong witch computers can’t. 
because it only knows one language, and there by only one linear way of out puts.




Advertising for me is about? I do not like this person! I think I can do more! Out puts that defines a persons input? This is where the magic happens. 
How can communication today, define instead of the input, but the out puts for the individual. Thats when a idea does more then create content, it invents content.

E.g. App’s. further on Apps is only an other exciting solution of how to re manage the internet, the solution makes people pay to enter websites that are free on the internet, but it has also created a new output factor for the individual. That makes people wanna discover create and invent new combinations of the persons iphone content, and there are endless combinations. 



By adding output value, from the input, the mind got expanded of combinations of out puts.
Like building bricks and learnings.
The new output value can be simply implanted of a instant call to action that will set action too the new learning.
 

INPUT AND OUTPUT

Every things has a input and out put, from human actions to technology. 
Bio cells from Binary numbers, 0-1 to trends. Science, gas too car, food to the body, body to mouth, from mouth to ear an in put to out put.


Something goes in something goes out.  


If a in put does not gives an visible out put, it’s, and it is being self destructive in order to create a out put. 
Thats where communication is becoming miss leading, by not knowing what input gives the right output. 
This is where creativity on a high level happens and conflicts on a high level as well..

An output and input can give birth too millions of combinations of solutions, since the combinations of in put is based of the amount of out put combinations.
This makes minds of humans and animals creates there own interpretation of whats right and wrong witch computers can’t. 
because it only knows one language, and there by only one linear way of out puts.

Advertising for me is about? I do not like this person! I think I can do more! Out puts that defines a persons input? This is where the magic happens. 
How can communication today, define instead of the input, but the out puts for the individual. Thats when a idea does more then create content, it invents content.

E.g. App’s. further on Apps is only an other exciting solution of how to re manage the internet, the solution makes people pay to enter websites that are free on the internet, but it has also created a new output factor for the individual. That makes people wanna discover create and invent new combinations of the persons iphone content, and there are endless combinations. 


By adding output value, from the input, the mind got expanded of combinations of out puts.
Like building bricks and learnings.
The new output value can be simply implanted of a instant call to action that will set action too the new learning.
 


BLIND


Our brain is builded to detect changes. 
Unless it happens with in 12 seconds, from there on it only gets hard for the mind to spot changes that are occurring. 




 

BLIND
Our brain is builded to detect changes.
Unless it happens with in 12 seconds, from there on it only gets hard for the mind to spot changes that are occurring. 
 

 MotivationThe recipe for blood, sweet and tears.
This chapter will be about the keystones for creativity team’s motivation.
If there is only one person responsible to get you motivated. it’s you! and your motivations state impact your surroundings. 

Motivation and engagement created through money is a old myth, when it comes to creative motivation.
Though money is a good stimulation towards production-work, when replication and routine behavior are in focus. Where creativity and engagement are involvement, money becomes the worst motivation factor, because it does not for fill individual needs to be free and open minded.
These 3 keystones are inspired from a life style coach Tony Robbins, on what makes people “do” on a level where creativity, engagement are these.
Answering these 3 questions is a great start.

1. Purpose, as in Why am I doing this?

2. Mastery, as In What do I wanna learn from this?
3. Autonomy, as in How do I wanna handle this?


There are no right or wrong answer to these question, what’s important is that it feels right. What made me convinced of the 3 keystones from Tony Robbins was the Mr. Popko P. van der Molen research in motivation of cognitive energy flow, from 1985. He discovered through his research, that motivation is a factor that only can be organized by the individual, but the impact from the environment determents even more how motivation is defined. So if we don’t got the motivation, our surroundings will suffer from it, and so vise versus.



Quality check of the team motivation.
Here is a small exercise. 
When was the last time you where proud of something?Do you get the same feeling with project you are working on now?
If Not… Locate the reason to why you are not motivated, share your reason, why you are not motivated to day and what made you motivated the last time with the group.

I feel for me in order to work 110% I need to work with the things I like! and want to challenge my self with, and I want my group to understand, what makes me tick.
Sharing this with the group, makes it easier for me to work with the things, and in the way I like it too.

The reason to why we need to rediscover a our motivation is the fact our brain has the ability to recycling feelings, by activating old memories. These are mechanism that makes can make us sad, angry, happy and lots of other remixes of emotions from you subconscious mind. 

By discovering, analyzing, and defining what made us be motivated, you train your brain to activate these emotions and recycling the memory too your project. 
What the trick, is to remind your self everyday, why your motivated by that memory.
 
Too deal and seal these emotions, we need an artifact. Imagine an artifact as a shortcut to your and team motivation in a physical object. 
Because your team can’t simply score if you are not aiming for the goal, with out knowing why you are aiming.

So the artifact has to be a symbol of something that are goal in it self to achieve. You have to be able to touch it. Most common artifact is an creative awards.

Everything can be an artifact, what important is that every know which it is. Share, show and locate with your group. What motivates you and write it down so you can see it physical in front of you everyday, to confirm why, you are a team.


I made a list of artifacts that I personally wanna use, in order to motivate my self.

The learning. a list of goals.
The creative award
The fail
The enemy
The client
The acknowledgment
The experience
The solution

Examples of team reflection questions towards finding motivation.
These suggestions of reflection questions, has 1 purpose. To bring these 3 focus areas to the table from the individual, rest of the group will have to take notes. in order to understand what makes your team member tick. And conclude through your observations, what you can do to improve or for fill the team members needs.


Purpose
Why you are here right now?
What was the last time you where proud of something, and why?
What makes you get up early in the morning, and why?

Mastery
What was your latest learning and reflection, and why?
What fascinates you right know, and why?
What do we need to know about you, and why?

Autonomy
What are your dreams for this task, and why?
What can you promise to the group, and why?
What are the best and baddest side of you, and why?



Next stepArchive all these insights, goals, dreams, observations and use it as a creative log.This will be the map you will guide your motivation, and can in many cases prevent a bad creative process, the more detailed it, the better the journey is.
Update the journal daily if possible.




Example of a creative log.
Name 1.

What are the persons strengths
What are the persons weaknesses
What are the persons opportunities
What are the persons threats, to lose motivation?

Insight archive:
Insights of the person and habits

Goal
Leanings, what learning are your aiming for?
Promises towards the group members. What will you do to help your group members learn, reach goals etc.
Purpose, why are you in the group?

Team motivation
Purpose
Dreams


Process.
Working hours. When do you start and when do you end?
Brakes, how long are the breaks
Internal rules.

Team.
Reflection hours date and time?
Process followups hours date and hours?
Feedback hours date and hours?

Motivation

The recipe for blood, sweet and tears.

This chapter will be about the keystones for creativity team’s motivation.
If there is only one person responsible to get you motivated. it’s you! and your motivations state impact your surroundings. 

Motivation and engagement created through money is a old myth, when it comes to creative motivation.
Though money is a good stimulation towards production-work, when replication and routine behavior are in focus. Where creativity and engagement are involvement, money becomes the worst motivation factor, because it does not for fill individual needs to be free and open minded.

These 3 keystones are inspired from a life style coach Tony Robbins, on what makes people “do” on a level where creativity, engagement are these.
Answering these 3 questions is a great start.


1. Purpose, as in Why am I doing this?
2. Mastery, as In What do I wanna learn from this?

3. Autonomy, as in How do I wanna handle this?


There are no right or wrong answer to these question, what’s important is that it feels right. What made me convinced of the 3 keystones from Tony Robbins was the Mr. Popko P. van der Molen research in motivation of cognitive energy flow, from 1985. He discovered through his research, that motivation is a factor that only can be organized by the individual, but the impact from the environment determents even more how motivation is defined. So if we don’t got the motivation, our surroundings will suffer from it, and so vise versus.



Quality check of the team motivation.
Here is a small exercise. 
When was the last time you where proud of something?
Do you get the same feeling with project you are working on now?
If Not… Locate the reason to why you are not motivated, share your reason, why you are not motivated to day and what made you motivated the last time with the group.

I feel for me in order to work 110% I need to work with the things I like! and want to challenge my self with, and I want my group to understand, what makes me tick.
Sharing this with the group, makes it easier for me to work with the things, and in the way I like it too.

The reason to why we need to rediscover a our motivation is the fact our brain has the ability to recycling feelings, by activating old memories. These are mechanism that makes can make us sad, angry, happy and lots of other remixes of emotions from you subconscious mind. 

By discovering, analyzing, and defining what made us be motivated, you train your brain to activate these emotions and recycling the memory too your project. 
What the trick, is to remind your self everyday, why your motivated by that memory.
 
Too deal and seal these emotions, we need an artifact. Imagine an artifact as a shortcut to your and team motivation in a physical object. 
Because your team can’t simply score if you are not aiming for the goal, with out knowing why you are aiming.

So the artifact has to be a symbol of something that are goal in it self to achieve. You have to be able to touch it. Most common artifact is an creative awards.

Everything can be an artifact, what important is that every know which it is. Share, show and locate with your group. What motivates you and write it down so you can see it physical in front of you everyday, to confirm why, you are a team.


I made a list of artifacts that I personally wanna use, in order to motivate my self.

  • The learning. a list of goals.
  • The creative award
  • The fail
  • The enemy
  • The client
  • The acknowledgment
  • The experience
  • The solution

Examples of team reflection questions towards finding motivation.
These suggestions of reflection questions, has 1 purpose. To bring these 3 focus areas to the table from the individual, rest of the group will have to take notes. in order to understand what makes your team member tick. And conclude through your observations, what you can do to improve or for fill the team members needs.

  • Purpose
    • Why you are here right now?
    • What was the last time you where proud of something, and why?
    • What makes you get up early in the morning, and why?
  • Mastery
    • What was your latest learning and reflection, and why?
    • What fascinates you right know, and why?
    • What do we need to know about you, and why?
  • Autonomy
    • What are your dreams for this task, and why?
    • What can you promise to the group, and why?
    • What are the best and baddest side of you, and why?

Next step
Archive all these insights, goals, dreams, observations and use it as a creative log.
This will be the map you will guide your motivation, and can in many cases prevent a bad creative process, the more detailed it, the better the journey is.
Update the journal daily if possible.


Example of a creative log.
  • Name 1.
      • What are the persons strengths
      • What are the persons weaknesses
      • What are the persons opportunities
      • What are the persons threats, to lose motivation?
    • Insight archive:
      • Insights of the person and habits
    • Goal
      • Leanings, what learning are your aiming for?
      • Promises towards the group members. What will you do to help your group members learn, reach goals etc.
      • Purpose, why are you in the group?
    • Team motivation
      • Purpose
      • Dreams
  • Process.
    • Working hours. When do you start and when do you end?
    • Brakes, how long are the breaks
    • Internal rules.
  • Team.
    • Reflection hours date and time?
    • Process followups hours date and hours?
    • Feedback hours date and hours?

  IIntroduction to part 1 - Setting up the group, too become a team.
 
What differs a good team from a bad team, is not the idea, but the choices you do with in your team towards the idea. 
The choices of listening, reacting and acting the learnings and challenges we get in the process with the people, you in your team.

I believe strongly, that in order too have strong ideas every day, you are pretty much screwed without a team, because it is not the idea that is important, it is the teams ability to wake up again tomorrow and deliver stronger ideas that matters and differs from its past.

For me and some at Hyper Island, it was a huge deal reaching a team utopia state, as it still is today. A team utopia is a state of mind where the team is top tuned!. Though sadly only the fewest of the class has reached it. It is rare for one reason! Too have a consistence creative processes where teams are together, you have to be working for long period of time, till every one in the team, knows each others weaknesses and strengths to benefit from each other. Though In real life, new groups are being formed every day to increase the quantity of creative inputs. So even if we imagine, we had time and capacity too create a team, 8 out of 10 groups are the missing trust and chemistry that is the fundaments of a team. Zero trust leads to, no visions, No passion, and no creativity. 

And you know this feeling… the fear of sharing ideas, the silence, and irritation of others constantly negative approach to ideas.
So here is a message to my past team. To “you” that, just made my brainstorms like hell! 
I love you! I know today, that you and me are working differently. And our differences can be turned in to a strength. 

I believe in order to be better team that’s result minded, we need to be better people minded.
We need to start to think as one, and forget about the value of the individuals needs, but in the teams needs! Starting with your self, you are not here for you, you are here for the team, and the team is here for you.


Before we begin this chapter I need to explain why I am not using the term, group. For me it is important to separate the definition group and team. 
Group work is consistent mostly individual minded and being an individual in creative process tends to power high emotional attachment, both on ideas and production. 

You produce ideas as one and build upon them. And by hiding your idea for being generated even stronger, other talented people gets blocked, from sharing. 
The essence of a team utopia is when people can see benefits in peoples differenceses, skills, experiences, and not be able too only rely on them self.
So we start by learning, understanding and adapting of each others actions and bring it in to the team. 

In the first part of the book, we will make this happen. How to set up a group and turn in to a team, create a team understanding, and be able with some of my favorite tools to master your team.

“ You are not here for you, you are here for the team, and the team is here for you!”
  I

Introduction to part 1 - Setting up the group, too become a team.
 
What differs a good team from a bad team, is not the idea, but the choices you do with in your team towards the idea. 
The choices of listening, reacting and acting the learnings and challenges we get in the process with the people, you in your team.

I believe strongly, that in order too have strong ideas every day, you are pretty much screwed without a team, because it is not the idea that is important, it is the teams ability to wake up again tomorrow and deliver stronger ideas that matters and differs from its past.

For me and some at Hyper Island, it was a huge deal reaching a team utopia state, as it still is today. A team utopia is a state of mind where the team is top tuned!. Though sadly only the fewest of the class has reached it. It is rare for one reason! Too have a consistence creative processes where teams are together, you have to be working for long period of time, till every one in the team, knows each others weaknesses and strengths to benefit from each other. Though In real life, new groups are being formed every day to increase the quantity of creative inputs. So even if we imagine, we had time and capacity too create a team, 8 out of 10 groups are the missing trust and chemistry that is the fundaments of a team. Zero trust leads to, no visions, No passion, and no creativity. 

And you know this feeling… the fear of sharing ideas, the silence, and irritation of others constantly negative approach to ideas.
So here is a message to my past team. To “you” that, just made my brainstorms like hell! 
I love you! I know today, that you and me are working differently. And our differences can be turned in to a strength.

I believe in order to be better team that’s result minded, we need to be better people minded.
We need to start to think as one, and forget about the value of the individuals needs, but in the teams needs! Starting with your self, you are not here for you, you are here for the team, and the team is here for you.


Before we begin this chapter I need to explain why I am not using the term, group. For me it is important to separate the definition group and team. 
Group work is consistent mostly individual minded and being an individual in creative process tends to power high emotional attachment, both on ideas and production.

You produce ideas as one and build upon them. And by hiding your idea for being generated even stronger, other talented people gets blocked, from sharing. 
The essence of a team utopia is when people can see benefits in peoples differenceses, skills, experiences, and not be able too only rely on them self.
So we start by learning, understanding and adapting of each others actions and bring it in to the team. 

In the first part of the book, we will make this happen. How to set up a group and turn in to a team, create a team understanding, and be able with some of my favorite tools to master your team.




“ You are not here for you, you are here for the team, and the team is here for you!”

INTRODUCTION FOR MY BOOKMY CREATIVE LANGUAGE.For some reason, the purpose of this book came from my frustration of creative blockades.So it began as a personal interest and ended as a fetish of documenting all my creative blockades, and reflect upon the solutions that made me get pass the blockade. Smart right?
The result are this visual language, of models, insights processes that guides me like a map, and which are collected and formed in too this book. 
Too what is most important about this book and for me, is too emphasize that my content, my believes and my methods in this book. 
Not are meant to be the truth, but only a perception of what defines my way of being creative.
To them that makes me believe in creativity solves everything in this world.
Too my love Cecilie, and my family.





How the book works.The book works as a map, that guides, without giving any answers.Through the book, we will go through steps that determent’s different steps in a creative processes.This will be divided in 4 parts.

Part 1. Beginning - Setting up the group, too become a team.My favorite theories, methods and principals on how a strong collaborating creative team, can be establish in a short amount of time. 
Part 2. Analyze - defining the task.
This chapter will go through how to go from research, to creative brief. Working with analyzing technics, rules and amazing insights from the people of the industry. Part 3. Process -  What, how. idea generations.
Classics brainstorm methods, advanced brainstorm methods and how to facilitate the team to reach different states of creative processes.
Part 4. Result - Evaluate, Follow up.
Rapping up the product, deliver a sales pitch, and tools for evaluating your work, to harvest insights and learnings.

INTRODUCTION FOR MY BOOK
MY CREATIVE LANGUAGE.


For some reason, the purpose of this book came from my frustration of creative blockades.
So it began as a personal interest and ended as a fetish of documenting all my creative blockades, and reflect upon the solutions that made me get pass the blockade. Smart right?

The result are this visual language, of models, insights processes that guides me like a map, and which are collected and formed in too this book. 
Too what is most important about this book and for me, is too emphasize that my content, my believes and my methods in this book. 
Not are meant to be the truth, but only a perception of what defines my way of being creative.



To them that makes me believe in creativity solves everything in this world.
Too my love Cecilie, and my family.




How the book works.
The book works as a map, that guides, without giving any answers.
Through the book, we will go through steps that determent’s different steps in a creative processes.
This will be divided in 4 parts.

Part 1. Beginning - Setting up the group, too become a team.
My favorite theories, methods and principals on how a strong collaborating creative team, can be establish in a short amount of time.

Part 2. Analyze - defining the task.
This chapter will go through how to go from research, to creative brief. Working with analyzing technics, rules and amazing insights from the people of the industry.

Part 3. Process -  What, how. idea generations.
Classics brainstorm methods, advanced brainstorm methods and how to facilitate the team to reach different states of creative processes.

Part 4. Result - Evaluate, Follow up.
Rapping up the product, deliver a sales pitch, and tools for evaluating your work, to harvest insights and learnings.

This is a cognitive idea generation process. It will result in a line of ideas that are both creative and relevant for your result. During creative brainstorming there needs to be a balance between the creative unrelated ideas, and the ideas that are actually related to your task. Trying to combine these two will seem like a natural solution, but it tends to leave you with ideas that seem forced into context.To create a good balance - brainstorm in levels. Each level contains a certain number of zones. These zones decrease until you are down to just one, just like in a pyramid. 
Level 1 has 4 zones.
Level 2 has 3 zones.
Level 3 has 2 zones
The final level has 1 zone. 

Level 1 has four zones. Level 2 has three zones. Level 3 has tow zones. The final level has one zone. Each zone needs to have a defined purpose, goal and idea generation method that suits your choices.




Level 1. Do four brainstorming sessions that can relate to everything and nothing.
Level 2. Do three new brainstorming sessions that focus on the essentials of the task.
Level 3. Connect the ideas from level 1 and level 2.
Level 4. A brainstorming session to define the ideas you have and put a value to your best ideas.

This is a cognitive idea generation process. It will result in a line of ideas that are both creative and relevant for your result.

During creative brainstorming there needs to be a balance between the creative unrelated ideas, and the ideas that are actually related to your task. Trying to combine these two will seem like a natural solution, but it tends to leave you with ideas that seem forced into context.

To create a good balance - brainstorm in levels.
Each level contains a certain number of zones. These zones decrease until you are down to just one, just like in a pyramid.

Level 1 has 4 zones.
Level 2 has 3 zones.
Level 3 has 2 zones
The final level has 1 zone. 
Level 1 has four zones. Level 2 has three zones. Level 3 has tow zones. The final level has one zone.

Each zone needs to have a defined purpose, goal and idea generation method that suits your choices.
Level 1. Do four brainstorming sessions that can relate to everything and nothing.
Level 2. Do three new brainstorming sessions that focus on the essentials of the task.
Level 3. Connect the ideas from level 1 and level 2.
Level 4. A brainstorming session to define the ideas you have and put a value to your best ideas.
Creative looping means to focus creatively on one subject and then find a number of varied solutions, all based on that one subject. The essence of creative looping is limitations. This is how you set up a loop1. To begin pick out a few building brick categories such as research results, buzz words/words, pictures or similar. Limit yourself by having a maximum of six building bricks.  If you have these in physical form it will make the work easier for you. For example you can have words on a post it or printed out images.2. Get or create a board. This board can be a simple piece of paper or anything on which you can place your building bricks. 3. Pick a tool that will help you shape your work. It can be a pencil, your hands, Photoshop etc. Define your goal whether it is to find out how the end result will look like, how your idea should be delivered or if it’s physical or digital. It’s important that your goal is ambitious. Now, come up with as many solutions as possible by mixing, distorting and turning the different building bricks around with your tool of choice to come up with different solutions. It’s just like playing with Lego or playing a game of Wordfued. I usually play Wordfeud to stimulate my brain with looping. It is good to practice creative looping so that you can eventually use it in more and more aspects of everyday life.

This is a real good services that can help gives focus. 
The noun project

Creative looping means to focus creatively on one subject and then find a number of varied solutions, all based on that one subject. The essence of creative looping is limitations.

This is how you set up a loop

1. To begin pick out a few building brick categories such as research results, buzz words/words, pictures or similar. Limit yourself by having a maximum of six building bricks.  If you have these in physical form it will make the work easier for you. For example you can have words on a post it or printed out images.

2. Get or create a board. This board can be a simple piece of paper or anything on which you can place your building bricks.

3. Pick a tool that will help you shape your work. It can be a pencil, your hands, Photoshop etc.

Define your goal whether it is to find out how the end result will look like, how your idea should be delivered or if it’s physical or digital. It’s important that your goal is ambitious.

Now, come up with as many solutions as possible by mixing, distorting and turning the different building bricks around with your tool of choice to come up with different solutions.

It’s just like playing with Lego or playing a game of Wordfued. I usually play Wordfeud to stimulate my brain with looping. It is good to practice creative looping so that you can eventually use it in more and more aspects of everyday life.

This is a real good services that can help gives focus. 

The noun project

MOSCOW
”Give the clients what they need, before you give them what you want.” 
Moscow is a prioritisation method that reigns from this qoute.
Moscow is in a fact a strong method, that helps you focus on the right things at the right time, to create a solution that doesn’t leave your client feeling that they didn’t what they wanted.
How do you know that you haven’t missed a delivery in the brief? You check the must have, the should have, the could have and the what if.
The must have This is what the client initially asked for. Before you continue working on a solution, make sure you have given the client the must have.
The should have When you are done with the must have, you can focus on what you think the client should do. The should have is what it sounds like, a solution that the client should have but haven’t thought of.
The could have With the could have you can start to take the brief further by coming up with solutions that are connected to recent events or happenings connected to the brief. The what if When you have reached this step, it is time to reach for the stars. Think big and see how far you can take your solution. At this point you will have solved the client needs and wants and you are free to think beyond the brief.

MOSCOW

”Give the clients what they need, before you give them what you want.” 
Moscow is a prioritisation method that reigns from this qoute.

Moscow is in a fact a strong method, that helps you focus on the right things at the right time, to create a solution that doesn’t leave your client feeling that they didn’t what they wanted.

How do you know that you haven’t missed a delivery in the brief? You check the must have, the should have, the could have and the what if.

The must have
This is what the client initially asked for. Before you continue working on a solution, make sure you have given the client the must have.

The should have
When you are done with the must have, you can focus on what you think the client should do. The should have is what it sounds like, a solution that the client should have but haven’t thought of.

The could have
With the could have you can start to take the brief further by coming up with solutions that are connected to recent events or happenings connected to the brief.

The what if
When you have reached this step, it is time to reach for the stars. Think big and see how far you can take your solution. At this point you will have solved the client needs and wants and you are free to think beyond the brief.




MICRO ACTIONS



Many Open Source projects come from the human insight that we as humans, all have responsability.  Responsability to make a difference to our world. To make a difference we need to focus on what really needs to be done, rather than what we want done, and everyone can make a difference. By contributing to Open Source projects you can make a difference. So how can an ordinary person contribute? If you for example think that a piece of code on the internet is hard to understand, then there is a chance that a lot of other people find it hard to understand too.  By taking action and making the code understandable so that an artist, a doctor, a teacher or someones mother understands what it means, I have made a micro action. I have created a small change that, makes a big difference for many people. Micro actions like these that make it easier for people to spread their ideas, can give birth to ideas beyond our dreams. Here are some criterias in which you of contribute to open source projects, but there are many more out there. 









Here are some criterias in which you can contribute to open source projects, but there are many other ways out there. CODE DESIGNDOCUMENTATIONSUPPORTTESTINGPROMOTION
MICRO ACTIONS

Many Open Source projects come from the human insight that we as humans, all have responsability.  Responsability to make a difference to our world.

To make a difference we need to focus on what really needs to be done, rather than what we want done, and everyone can make a difference.

By contributing to Open Source projects you can make a difference. So how can an ordinary person contribute? If you for example think that a piece of code on the internet is hard to understand, then there is a chance that a lot of other people find it hard to understand too.  

By taking action and making the code understandable so that an artist, a doctor, a teacher or someones mother understands what it means, I have made a micro action. I have created a small change that, makes a big difference for many people.

Micro actions like these that make it easier for people to spread their ideas, can give birth to ideas beyond our dreams.

Here are some criterias in which you of contribute to open source projects, but there are many more out there. 

Here are some criterias in which you can contribute to open source projects, but there are many other ways out there.

CODE
DESIGN
DOCUMENTATION
SUPPORT
TESTING
PROMOTION

INPUT AND OUTPUT



Every things has a input and out put, from human actions to technology. 
Bio cells from Binary numbers, 0-1 to trends. Science, gas too car, food to the body, body to mouth, from mouth to ear an in put to out put.


Something goes in something goes out.  


If a in put does not gives an visible out put, it’s, and it is being self destructive in order to create a out put. 
Thats where communication is becoming miss leading, by not knowing what input gives the right output. 
This is where creativity on a high level happens and conflicts on a high level as well..

An output and input can give birth too millions of combinations of solutions, since the combinations of in put is based of the amount of out put combinations.
This makes minds of humans and animals creates there own interpretation of whats right and wrong witch computers can’t. 
because it only knows one language, and there by only one linear way of out puts.




Advertising for me is about? I do not like this person! I think I can do more! Out puts that defines a persons input? This is where the magic happens. 
How can communication today, define instead of the input, but the out puts for the individual. Thats when a idea does more then create content, it invents content.

E.g. App’s. further on Apps is only an other exciting solution of how to re manage the internet, the solution makes people pay to enter websites that are free on the internet, but it has also created a new output factor for the individual. That makes people wanna discover create and invent new combinations of the persons iphone content, and there are endless combinations. 



By adding output value, from the input, the mind got expanded of combinations of out puts.
Like building bricks and learnings.
The new output value can be simply implanted of a instant call to action that will set action too the new learning.
 

INPUT AND OUTPUT

Every things has a input and out put, from human actions to technology. 
Bio cells from Binary numbers, 0-1 to trends. Science, gas too car, food to the body, body to mouth, from mouth to ear an in put to out put.


Something goes in something goes out.  


If a in put does not gives an visible out put, it’s, and it is being self destructive in order to create a out put. 
Thats where communication is becoming miss leading, by not knowing what input gives the right output. 
This is where creativity on a high level happens and conflicts on a high level as well..

An output and input can give birth too millions of combinations of solutions, since the combinations of in put is based of the amount of out put combinations.
This makes minds of humans and animals creates there own interpretation of whats right and wrong witch computers can’t. 
because it only knows one language, and there by only one linear way of out puts.

Advertising for me is about? I do not like this person! I think I can do more! Out puts that defines a persons input? This is where the magic happens. 
How can communication today, define instead of the input, but the out puts for the individual. Thats when a idea does more then create content, it invents content.

E.g. App’s. further on Apps is only an other exciting solution of how to re manage the internet, the solution makes people pay to enter websites that are free on the internet, but it has also created a new output factor for the individual. That makes people wanna discover create and invent new combinations of the persons iphone content, and there are endless combinations. 


By adding output value, from the input, the mind got expanded of combinations of out puts.
Like building bricks and learnings.
The new output value can be simply implanted of a instant call to action that will set action too the new learning.
 


BLIND


Our brain is builded to detect changes. 
Unless it happens with in 12 seconds, from there on it only gets hard for the mind to spot changes that are occurring. 




 

BLIND
Our brain is builded to detect changes.
Unless it happens with in 12 seconds, from there on it only gets hard for the mind to spot changes that are occurring. 
 

About:

My Creative language.
For some reason, the purpose of this website came from my frustration of creative blockades. That - GOD damn! hindered me every time, from finding “The” right idea.

So it began as a personal interest and ended as a fetish of documenting all my creative blockades, and reflect upon the solutions that made me get pass the blockade.

Later on.. it became more then a obsession then a tool, because it lets me discover side of my self, who I am as a person, and it lets me spot other peoples behaviors too.

The result are this, tools of model, processes and insights, that helps me creatively.
It is a map, that does not lead, but a map that guides my creative mind, and I want every to understand that this are tools to open up creativity and include it more then just excluding it.

And the last thing. I'm dyslexic, so for me, writing everyday, and learning by doing, is the core of why this blog exist.

I do this for me, but what I write about is for every one, feel free to use my content, visuals as you wish.